I find this interesting because from what I've observed, the society usually does not romanticize the wolf. At least the people of the western world have demonized the wolf for a long long time; the society has created an image of the wolf that fits your description quite well (mangy, ugly, violent, dangerous). Only in the recent times has the scientific look into wolves' lives debunked some of the negative myths (wolf is not really dangerous to humans but instead fears humans and avoids them, and it is quite far from the ravaging beast the culture has painted it to be for so long).

There sure are some otherkin and some other people that romanticize the wolf, but I wouldn't speak of "the society" there. (There are of course children's movies and books, but they are just that: fiction for the young. There is also plenty of demonizing the wolf there, too.)

But I don't know if you're from some other than a Western society (I don't really know what kind of role the wolf has in other cultures). If you are, this comment is quite off-topic.